Digital Marketing is one of those terms which confuses people and thus presumed to be something complicated, but it is pretty straightforward. In this article, you will figure out that digital marketing is not as complicated as it sounds and you will also learn about the advantages of using digital marketing in this digital world. Marketing is all about communicating your value to your customers and before the digital era, marketers reached out to their customers through off-line media like radio, television, Newspapers etc. But today things have changed, and marketers have the opportunity to target their customers through digital media which offers several advantages.
Digital Marketing vs Traditional Marketing:
One of the basic things to know before stepping any further into understanding digital marketing is to learn about the difference between traditional and digital marketing. Traditional marketing entirely relied on tools like the newspaper, radio, television, magazines, billboards, direct mail etc. While digital marketing, on the other hand, has tools such as search engines, social media, content marketing like blogging and video creation, e-mail marketing, online pay-per-click advertising etc.
Paid search or pays per click as it is often called is when you pay for your ad only when a user clicks on the ad. It is the sponsored result which comes on the top of the search result. Paid searches can be optimised, and you can allow your ads to appear when the users type in a specific keyword in the search engine. By doing this, you will be able to target your ads on specific customers and not waste your time and money focusing on customers who will not be interested in your product.
Search Engine Optimization:
All of us have searched something on various search engines, and we often tend to open the links which appear on the top. SEO is the process of customising your website by adding keywords and related content so that your site appears on the top when the user searches for a specific keyword.
“Content is King”. We all know the importance of content and what it can do to drive your businesses to the next level. In this digital marketing world, if you happen to have good content for your websites and ads, you can provide value to your business and help your customers understand your services and products in a better way.
Social media is not only filled with cat videos and selfies, but it is also filled with small companies who bring about their branding awareness to their customers on social media. If you happen to have a business in this digital era, it is a must to for your company to have an online presence to engage with the audience who are on social media.