A growing number of B2C and B2B companies are looking for ways to incorporate video into their marketing strategies, and with good reason. More than 48 hours (two days worth) of video are uploaded to YouTube every minute (see Figure 1). And viewers are consuming all that video in droves. In the same month, the site’s hun- dreds of millions of unique visitors worldwide catapulted YouTube past the 3 billion views-a-day.
While YouTube is the undisputed king of online video- sharing sites, others including Vimeo and Blip.tv are serving an audience hungry for video. In the US in July 2011, the total number of online video viewing ses- sions was nearly 7 billion per comScore. It’s no wonder that the use of video-sharing sites is steadily rising.
But what does all this mean for your business? This whitepaper aims to help those in charge of social me- dia marketing understand how to harness the promise of online video for business success.